Overview
- Features latest research insights on marketing in the fourth sector
- Presents challenges in social marketing and their possible solutions
- Highlights works presented at the IAPNM congress in its 21st year
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
Included in the following conference series:
Conference proceedings info: IAPNM 2022.
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Table of contents (13 papers)
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Front Matter
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Social Change for the Common Good
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Front Matter
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The Role of Non-Profit Organisations
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Front Matter
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Territorial Marketing Perspectives
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Front Matter
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Health and Well-Being Perspectives
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Front Matter
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Other volumes
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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
Keywords
About this book
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area.
This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Editors and Affiliations
About the editors
Beatriz Casais is an Assistant Professor at the School of Economics and Management at the University of Minho (Portugal). Her research interests focus on Public, Social and Nonprofit Marketing, Digital Marketing, e-Commerce and e-marketplaces, Advertising, Marketing Communications and Reputation Management, Place Branding and Public Diplomacy.
Bibliographic Information
Book Title: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
Book Subtitle: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
Editors: Ana Maria Soares, Beatriz Casais
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-031-29020-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-29019-0Published: 17 June 2023
Softcover ISBN: 978-3-031-29022-0Due: 18 July 2023
eBook ISBN: 978-3-031-29020-6Published: 16 June 2023
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: IX, 277
Number of Illustrations: 8 b/w illustrations, 38 illustrations in colour
Topics: Marketing, Non-Profit Organizations and Public Enterprises, Industries